Advertising campaign

Nescafe

Tasks:

  • Increasing brand recognition.
  • Enhancing awareness of the company's goods.

Instruments:

  • Video.
  • Targeting based on socio-demographic characteristics.
  • Interest-based targeting.
  • Configuring relevant interests and categories of applications.
  • Optimization by apps, CTR.

GEO:

  • Armenia.

Implementation

Targetings

To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 16-49) and relevant user interests were used!

Interests

  • Football
  • Family
  • Entertainment
  • Games

To ensure effective targeting, we utilized both socio-demographic parameters and relevant user interests.
Alongside socio-demographic parameters, we created a whitelist containing optimal application categories for placement.
During the campaign launch, targeting settings were adjusted based on socio-demographic indicators and user interests.
The chosen creative format was Video.

Optimization

We performed optimization of the advertising campaign by the DigiMotive platform statistics. We selected applications that yielded the best results in the campaign.

Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.

Result

At the end of the advertising campaign, we achieved excellent results, exceeding the targets for impressions and reaching thousands of unique users.

Period
August 20 – September 4

The comprehensive use of measures and tools enabled us to surpass the required metrics:

Impressions
Plan
341,463
Fact
349,589
Clicks
Plan
2731
Fact
3934
Number of uniqe users: 139,836
CTR - 1,13%

Screenshot of placements